Leading Design at Bloomreach
Developing a product design practise, improve e-commerce merchandising experiences through Design Transformation.
My role
At Bloomreach, I have had the opportunity to scale the self service capability for our main persona, the merchandisers, which stands as a differentiator from some of our competitors. Adding seamless merchandising experience for B2B and B2C customers, focussing in personalisation and self serve, accounts could enable and play around functionalities without the need to contact the support, thus providing more control for the end users and faster time to value.
As a staff product designer, I was responsible for making strategic improvements to attain the business goals by providing self serve capabilities to the e commerce search and merchandising experience, optimising the personalisation of shopping experiences, by developing UX for new features.
Co owned the unification of design experiences across pillars, by initiating a Design System project focussing on accessibility, that is flexible and adaptable to different pillars and contexts. Built the Banana Design System which comprises of :
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Components library
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Foundations
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Design patterns
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Design principles
Building UX Principles as part of the "Build for scale" initiative (In- progress)
Initiated our first onsite design sprint
Developed a set of Design Competencies for career development
Foster a culture of collaboration and communication within the design team, and other stakeholders.
Improved the Delivery and quality of Design by Initiating Process templates, Design handoff documentations, and Visual QA process.
Results
Increase in self-serving partners and events - Accounts could enable and play around functionalities without the need to contact the support, thus providing more control for the end users and faster time to value.
As the Design system panel, ensured complete alignment of the design team with the design system, with careful consideration given to well-thought-out Discovery use cases. Additionally, I oversaw the replacement and implementation of core design components.
Incorporate feedback & testing in the form of Discovery design sync-up meets and Visual QA before GA
Strengthening collaboration among peers within the product trio, I actively contributed to enhancing the design hand-off template and improving communication with other stakeholders to foster close collaboration in a remote setup. This effort focused on reducing mock churns, enhancing efficiency, and establishing clear goals and objectives for the design process, ultimately aiming to minimize the need for extensive redesigns and revisions.
Here's a glimpse of my contributions over the past two years at Bloomreach
Design sprint Nov 2023
Building career competencies
Build for scale - Banana Design system
Integrating Design systems with storybook for developers
Design process - Delivery & quality
Defining the product design process
Figma file template
